Our Mission
"Those who deny freedom to others deserve it not for themselves"
Abraham Lincoln.
Mission: The Yellow Horse Revolution
Inspired by the spirit of resistance and justice embodied by the Yellow Vest protests, the Yellow Horse Revolution stands as a voice for those who cannot speak — the horses.
Just as the Yellow Vests rose against systems that failed the people, the Yellow Horse Revolution rises against traditions and industries that continue to fail the horse.
This movement was founded by Josepha Guillaume
A lifelong horse welfare advocate, pioneering trainer of Classical, Bitless & In-Hand Dressage, and award-winning author whose writings and teachings have inspired thousands to choose positive motivation over dominance, freedom over force, and basic needs met over traditional ease
A Voice for Horses
For over two decades, Josepha has fought tirelessly for a future where horses are no longer silenced, misunderstood, or abused in the name of sport or tradition. Her work bridges ancient wisdom with modern evidence-based care, always placing the horse first — in body, mind, and soul.
The Yellow Horse Revolution is not just a philosophy
It is a global movement. A return to meeting basic needs while pushing for a new era of Horsemanship in the 21st century based on:
Freedom, Friends, Forage, Force-Free & Free Feet.
A call to restore dignity to the horse — and to ourselves.
Join us,
for the love of Horses,
for the love of Knowledge,
for the love of Freedom.
The Products in our Shop
Support Horses in Need Foundation directly
With every purchase you make, a portion of the proceeds will be donated to a very special cause: a private horse shelter founded in 2007 by Petra, a dear friend of Josepha.
For over 15 years, Josepha has supported Petra’s shelter — donating monthly, organizing benefit clinics, and providing supplies and products whenever possible.
This sanctuary is home to around 21 senior, disabled, and injured horses, cared for with immense dedication — often by Petra alone. Despite her tireless efforts, the shelter constantly faces financial hardship.
In the Photo right, Daantje, born with Wry Nose, one of the 21 rescies. Photo by Lorena Marcheggiani
Shop & Support
By choosing our #YHR products, you’re not just joining a movement — you’re helping ensure these horses receive the care, love, and dignity they deserve.
If you’d like to contribute directly (no amount is too small), please click the DONATE button.
Thank you — from Petra, from Josepha, and most of all, from the horses.
About the Josepha's designs
Josepha designed the very first soft cavesson and cordeo in 2004 — as a bitless dressage bridle, in-hand bridle, and lunging cavesson — inspired by the designs once used by the classical masters, such as Antoine de Pluvinel.
At the time, no one was doing bitless dressage, and Josepha was one of the few true pioneers. She had her designs handcrafted in Belgium and sold them all over the world through Equihof — the first webshop offering bitless tack and animal testing-free products.
Her soft cavesson became the mainstream bitless bridle for classical dressage and in hand work, and many brands eventually copied the design.
In 2024, exactly twenty years later, Josepha has finally been able to start her own brand — still, as always, with the Horse’s Welfare and comfort at the heart of everything, but now also helping to fund the equine rescue shelter she has supported since 2007.
Shop with us — and join the revolution!
